Apple constantly seeks to improve its products. Whether it be thinning down phones or adding touch screens to laptops, there’s always an improvement around the corner. Now Apple has set its sights on improving yet another product, Apple Maps.
With Apple in contention with Google for the best mapping program, software updates have become a fairly regular occurrence. Apple hopes to enable indoor location mapping features for large buildings and improved directions for lane switching – and that’s just a few features of an array of many. The tech giant recently gave notice to potentially deploying a drone fleet to improve its maps.
While Apple has mapped using camera-equipped vehicles in the past, the downside is that they require a human operator. That means driving around in what might be circles for hours upon hours. The drones would be capable of analyzing street signs and tracking road work activity according to Bloomberg. This gives hint to the fact that the drones might simply act as an assistant to the process, as opposed to a replacement for the current camera vehicles. Drones also enable Apple to access hard-to-reach places, getting a look at smaller paths that a vehicle missed.
Even though the list of features makes might make the drones
Apple might be competing with Google for a superior mapping software, buts its motive appears to be bragging rights. Eddy Cue, an executive at Apple, noted that mapping is a large investment with a very little return or clear revenue.
Via: 9to5Mac
Source: Bloomberg
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